Meet the family behind the letters! Alex Rich lives in Urbandale and is a passionate community champion of central Iowa and the surrounding area. He has a beautiful daughter, Layne (8), and rambunctious son, Breck (5). Born and raised in Urbandale, Alex is an avid soccer player, coaches soccer for a local varsity high school team, and is heavily involved within the community via locals boards, organizations and volunteer opportunities. Alex always enjoys a good celebration and looks forward to lighting up your next event!